I'm not sure exactly when I decided it was acceptable to buy $3 chocolate bars. Maybe after eating an entire bar in free samples at the factory store for the third Sunday in a row, I thought I should actually buy one. And then it was all over. It wasn't a conscious decision to start buying these bars every time I saw one in the store, but once I did, it became easy to justify. They sell them at the PCC (PCC Fremont!), and when I enter that store (the only supermarket in late-night walking distance), I have already abandoned all hope of buying anything at a reasonable price. I think about all the money that I save by not having a car. And then I spend it on ridiculously expensive locally produced fair trade organic chocolate.
I don't think of it as a purchase, but as a donation. I am supporting a responsible small local business, that in turn is helping to sustain cocoa bean farmers, somewhere. And as a small bonus, for my investment in the fair trade process, I get to eat a delicious bar of chocolate. I think of all the money I save not buying daily $4 lattes. Or cigarettes. Or groceries.
For more information on my addiction, please see the following website: http://www.theochocolate.com/products/3400-phinney-bars.php
1 comment:
MMMM! Sounds good! The only problem is that I've become so cheap since living in Kenya and thinking in Kenyan Shillings. Now I think 20 cents is a lot for a coke. 60 cents is outrageous.
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